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The Urban Farm Podcast with Greg Peterson

Welcome to The Urban Farm Podcast, your partner in the Grow Your Own Food revolution! This audio only podcast features special guests like Jason Mraz, Lisa Steele, and Kari Spencer as we discuss the art and value of growing food in urban areas. We'll explore topics such as urban beekeeping and chicken farming, permaculture, successful composting, monetizing your farm, and much more! Each episode will bring you tips and tricks on how to overcome common challenges, opportunities to learn from the experience of people just like you, and plenty of resources to ensure you're informed, equipped, and empowered to participate more mindfully in your local food system... and to have a great time doing it!
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The Urban Farm Podcast with Greg Peterson
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Visit our podcast page here to find photos, links and more information on this podcast as well as each of our other guest interviews.

Jan 28, 2017

189: Manuel Gonzalez on Innovation in Food and Ag.

Pitching food and agriculture related business ideas to potential investors.

Manuel is the North America Head of StartUp Innovation at Rabobank, where he leads the growth of their start-up platform build through FoodBytes! and new Accelerator, Terra. At the same time, he focuses on developing plans around how relationships with startup firms can benefit corporate clients. Manuel has been Head of the San Francisco Office of StartUp Innovation since 2012, where he led a process that greatly strengthened relationships with corporate clients in the Western Region of the US.

He joined Rabobank in 1996 as a project manager. In 2003, he was named Head of Credit, and a year later became Head of Credit and Legal. Manuel was appointed Deputy General Manager in 2007, and just a year later promoted to General Manager in 2008. 

Under his leadership, the Mexico franchise significantly strengthened business performance, achieving considerable increases in revenue, cross-sell and net income. Manuel was instrumental in building a strong local investment banking team, and in fostering a high-performance culture focused on enhancing client relationships.

In this podcast: Manuel is someone who works to help people with food-and-ag related business ideas connect with investors and start the process towards funding those ideas. He tells Greg about the FoodBytes business pitch event that is focused on food and ag, as well as Terra and Rabobank with their focus on innovation in this business field. His take on how to deal with failure is something every person who runs or hopes to run their own business should hear.

Go to www.urbanfarm.org/foodbytes for more information, photos and links on this podcast and to find interviews with our other great guests.

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