Optimizing the diet for backyard poultry.
In This Podcast:
Watching a bakery business fail, spending time in the navy on a destroyer, and then selling macaroni & cheese, might not seem like the background of a person managing part of a large poultry and egg business. However, this is the path that led Frank Bergin to Eggland’s Best and helping them decide to offer their best proprietary feed to urban farmers. He shares with us the reasons he joined the company as well as some significant statistics they found in their research and why they opted to put their feed on the shelves.
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Frank is currently General Manager of Strategic Ventures & Innovation for Eggland’s Best, LLC. He has always wanted to run a food business since he was a teenager working in his family’s summer bakery. After spending seven years as a US Naval Officer, the next eleven years he helped grow iconic brands like Kraft Macaroni & Cheese, Jell-O, Cream of Wheat, Post Cereals, Balance Bar and Ritz Crackers. In his final role with Kraft, Frank led the turnaround and rebirth of the Back To Nature natural/organic business.
He went onto pursue his passion for building smaller, more entrepreneurial businesses and since joining EB in 2010, where he has help the company’s revenue triple. It was in looking for new ways to keep that remarkable pace of growth going that Frank and the Eggland’s Best team hit upon the idea of selling its proprietary feed directly to backyard chicken farmers
Go to www.urbanfarm.org/egglandsbest for more information and links on this podcast, and to find our other great guests.