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The Urban Farm Podcast with Greg Peterson

Welcome to The Urban Farm Podcast, your partner in the Grow Your Own Food revolution! This audio only podcast features special guests like Jason Mraz, Lisa Steele, and Kari Spencer as we discuss the art and value of growing food in urban areas. We'll explore topics such as urban beekeeping and chicken farming, permaculture, successful composting, monetizing your farm, and much more! Each episode will bring you tips and tricks on how to overcome common challenges, opportunities to learn from the experience of people just like you, and plenty of resources to ensure you're informed, equipped, and empowered to participate more mindfully in your local food system... and to have a great time doing it!
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The Urban Farm Podcast with Greg Peterson
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Visit our podcast page here to find photos, links and more information on this podcast as well as each of our other guest interviews.

Aug 22, 2017

Building a business on the tiniest greens.

In This Podcast: As a young adult with an unfocused passion, Joseph Martinez was looking for something that he could feel good doing.  His travels gave him little nudges in the right direction, but things did not really come clear until he decided to start a business with his brother and got some unexpected advice from a client. Just a few years later, they have a thriving business growing microgreens and he’s loving the difference he is making and the meaningfulness that exists in his life.

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Joseph is a co-founder of Arizona Microgreens, an urban farm in Phoenix which produces microgreens for restaurants, schools, and individuals throughout the state of Arizona. 

Using a DIY approach of starting small and growing incrementally, Joseph and his brother built their start-up from a 200-square-foot self-built greenhouse, to a social enterprise model operating out of a 13,000-square-foot greenhouse today.

Initially focused on the fine-dining market, Arizona Microgreens is now producing microgreens for farm-to-school programs, naturopathic clinics, and a much broader range of diverse customers. 

Go to www.urbanfarm.org/azmicrogreens for more information and links on this podcast, and to find our other great guests.

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