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The Urban Farm Podcast with Greg Peterson

Welcome to The Urban Farm Podcast, your partner in the Grow Your Own Food revolution! This audio only podcast features special guests like Jason Mraz, Lisa Steele, and Kari Spencer as we discuss the art and value of growing food in urban areas. We'll explore topics such as urban beekeeping and chicken farming, permaculture, successful composting, monetizing your farm, and much more! Each episode will bring you tips and tricks on how to overcome common challenges, opportunities to learn from the experience of people just like you, and plenty of resources to ensure you're informed, equipped, and empowered to participate more mindfully in your local food system... and to have a great time doing it!
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Visit our podcast page here to find photos, links and more information on this podcast as well as each of our other guest interviews.

Sep 20, 2016

Simon grew up on a small farm in the hills of southwestern Pennsylvania before pursuing a degree in Information Sciences and Technology at Penn State University. Soon after college, Simon helped a long-time western Colorado fruit farmer expand his operation to include vegetable production and a CSA program. The project grew to serve five area farmers markets and a 130-member CSA.

During his tenure at the farm, Simon took advantage of his education in information technology to develop a highly interactive website for the CSA. In retrospect, this website was a prototype for what Small Farm Central would eventually become. After leaving the farm in the Fall of 2006, Simon started Small Farm Central with a core group of 10 farmers from across the country. In four years, Small Farm Central has grown to serve more than 1000 farmers (as of October 2015) across the U.S. and Canada.

Outside of Small Farm Central, Simon is kept active by his two sons, Eliot (age 4) and Theo (age 1). He enjoys food experimentation projects like beer making, fermenting various vegetables, and whatever other challenges come up. The 70 acre family farm is still in the family, so there is a chance of returning to growing food some day!

IN THIS PODCAST: Simon shares his story with Greg about how he went from avoiding the farm as a kid, to now using his technology skills to help farmers promote their farms online.  Farmers who are just starting out with a small farm, are the people that Simon is focusing on helping and he shares what some of the techniques and tools he has developed specifically for this unique market. With this they also discuss the differences between social media and email marketing.  

Go to our Podcast page at www.urbanfarm.org/blog/podcast/ to find photos, links, and more information on this podcast, as well as for each of our other great guest interviews.  You can also sign up for weekly email summaries of the interviews.

 

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