Telling the story that helps build business in a local market.
In This Podcast: After spending some time in Major League Baseball, Chris Gruler recognized the benefit of a personal story and owning your own branding. He now works with companies big and small to help identify and promote their brands, a process that one of his projects is using to help promote the restaurants in his home town. This essential of building a marketing strategy is valuable to local food businesses as well.
Chris has been in the branding/internet game for close to 12 years, using his strengths in branding, storytelling, website development, and online strategy for growth. He has worked with Fortune 500 companies, professional athletes, and small businesses who are looking to expand or protect their brand online.
He started ProtegeBranding.com in 2007 with the intent to assist companies and brands with their online presence. One such project dedicated to restaurants and local dining is ScottsdaleRestaurants.com where they create video reviews of local area restaurants to showcase the positive aspect of each restaurant! A key piece that they highlight is how each restaurant uses locally grown produce.
Chris is all about telling stories and assists his customers in telling the right one for their brand!!
Go to www.urbanfarm.org/protogebranding for more information and links on this podcast, and to find our other great guests.